Định vị thương hiệu là gì? Gợi ý 6 phương pháp định vị thương hiệu phổ biến nhất
Thương hiệu giữ một vai trò vô cùng quan trọng trong việc khẳng định vị thế của doanh nghiệp trong lòng khách hàng. Bài viết dưới sẽ giới th…
傅瑞德 | Fred Jame 曾任某電動車系統公司行銷長。主業是數位行銷與媒體管理顧問。長年的寫作者、譯者、編輯、重機騎士、雪茄和艾雷島威士忌愛好者。 我也是養兩隻貓的犬派潛水員、健身教練、書法家。 關於我／https://fred.mba
Dr. Soonlin Live smarter and simpler! 學術出身、業界打滾、體驗人生 BD x PM x Consultant Email: shawnsunlin@gmail.com FB: Dr. Soonlin
Unlock Your Brand’s Potential with a Leading Branding Agency in Bhubaneswar
In today s competitive market, establishing a strong brand identity is crucial for businesses aiming to differentiate themselves and bu…
Mastering Brand Success: A Comprehensive Guide to Creating a Winning Branding Agency in Bhubaneswar
For companies looking to stand out in the busy city of Bhubaneswar, where traditional culture and contemporary goals coexist harmoniously, d…
Choosing the right branding agency is crucial for the success of your business.
A well-crafted brand identity not only distinguishes your business from competitors but also builds trust and loyalty among your customers.
10 Step-Wise Processes to Start a Sportswear Brand
How to start a sportswear brand?Well, let’s walk you through every detail so you will know how to get started.
【職場】工作成果不掛名，未來發展有危機
年資長了，我們也老了。但在這個時代，年資能幫我們換來多少飯吃呢？
從Facebook到Meta：品牌觀點
最近Facebook將企業主體的名稱改為「Meta」，引起了許多討論。雖然重點在於Facebook對於「metaverse」虛擬世界的佈局和未來經營，但如果從品牌觀點分析Zuckerberg最近在訪談中的發言，也可以看出一些端倪。
好的品牌名稱如何誕生？很簡單，不過就是這樣而已……。
好的品牌名稱就像人的名字一樣：有好名字不一定成功，但會是一個好的起步。好的品牌所帶來的記憶點、正面形象、延伸聯想，以及作為日後一切行銷活動的基礎，影響力和壽命都將遠大於其他的所有行銷資源。
「侍JAPAN」：日本棒球界的品牌改革
無論如何分析、或是因果如何，從結果論來看，「侍JAPAN」都是一次成功的「精神品牌化」行銷活動；而在這個名義大旗之下所做的品牌印象深化、提高群眾認同度、並藉由傳統意象提升選手求勝意識和自豪感的努力，未來應該都會看到效果。
